Tuesday, December 7, 2010

Kim Kardashian is Dead?

             Did the cast of “The Buried Life” actually ‘kick the bucket?’ Is Kim Kardashian deceased? Well not to worry, she is only dead in the World Wide Web. She and other stars, such as Lady Gaga, are refraining from their Twitter accounts, as well as Facebook pages until the charity, Keep a Child Alive, raises $1 million.
Alicia Keys, the global ambassador and co-founder of the charity, is also participating in this event along with as Serena Williams, Elijah Wood, Justin Timberlake, Jay Sean, The Cast of The Buried Life, Khloe Kardasian, Usher, Jennifer Hudson, Ryan Seacrest, and Keys’ husband Swizz Beatz.
            Beginning in 2002, Keep a Child Alive has been providing anti-retroviral therapy (ART) to the children they support all because of an experience that the president and founder of the charity, Leigh Blake, had. Anti-retroviral therapy is a combination of 3 or more medications that are combined to try to stop the HIV virus from progressing. While working in Mombasa with her previous charitable organization, Red Hot & Blue, a woman came into the clinic with her 3-year old child who needed the ART drugs to survive. This created an inspiration to help other children who needed these medications throughout the world.
After spreading the news about her newfound charity to her acquaintances and friends, Blake developed many people who were interested in helping out, such as Alicia Keys and Peter Edge, the charity’s first donor. Presently, Keep a Child Alive has sites in South Africa, Rwanda, Uganda, Kenya, and India where they are helping children fight their disease one day at a time. She states, about the new campaign, “We’re trying to sort of make the remark: ‘Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?’”  
            This project began on December 1st, International AIDS Day, and will keep going until the charity has raised $1 million; I guess that is the price of the most popular twitter accounts. The plus 29 million followers of these stars on Twitter have to sacrifice this daily pastime of reading their favorite celebrities’ daily tweets for the campaign, which is known as ‘Digital Death’ and the celebs will ‘rise from the dead’ after the money is raised.  
            You buy a digital life to save a real one’, says the campaign slogan. How far will people go to get back the life of their celebrity idol in the palm of their hand? We will soon see. For more information on Keep a Child Alive and the ‘Digital Death’ campaign, please visit www.keepachildalive.org or www.buylife.org to actually buy your favorite celebrity’s ‘life’ back.


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